Generative Design for Creating Corporate Identity Elements

Recently generative design has become a significant tool for defining corporate identity elements.

Visual identity of MIT Media Lab is a good example. The logo can be transformed into 40.000 variations without losing it’s essence. Just watch the video and enjoy.

Another project is from Onformative on creating color pallette for their website, called Color of the Day . They developed a method for generating a flexible vivid color spectrum for the links to be highlighted on their website.

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Massproductions: Corporate Identity by BrittonBritton

View the full package here:
http://www.brandingserved.com/gallery/Massproductions-Graphic-identity/4077265

Doppos Technologies: Corporate Identity by Jazz Design

View the full package here:
http://www.brandingserved.com/gallery/Doppos-Technologies/4174647

Rednesd: A design agency’s personal branding

http://www.rednesd.com/
http://www.facebook.com/Rednesd

JEF: Branding/Identity by Rednesd

http://www.rednesd.com/nl/projecten/jef

Commefort Identity by Rednesd

http://www.rednesd.com/nl/projecten/commefort

A selection of business cards by Asterisco21

http://www.asterisco21.com.br/

NKN Corporate Identity by Asterisco21

http://www.asterisco21.com.br/

Révo Corporate Identity by Asterisco21 Design

http://www.asterisco21.com.br/

Thiel Corporate Identity by Tolleson Design

http://tolleson.com/story/thiel

Applespace@Brands of the World

Very nice visual identity. Check out the rest here:
http://www.brandsoftheworld.com/award/applespace

Visual Identity Inspirations

I am posting some visual identity expamples from Behance Network. This would be good for our students taking VA 301 course.

And please check the branding section of Behance and this site as a whole: Branding Served

Innova Identity

Augustine Claret Identity

VIBE Studio Identity

Corporate Identity Pools on Flickr

http://www.flickr.com/groups/brandicted/
http://www.flickr.com/groups/77871177@N00/
http://www.flickr.com/groups/780785@N24/

Réka Diósi’s Visual Identity

View more images here:
http://www.flickr.com/photos/rekadiosi/sets/72157628063999707/with/6369044531/

House of Balsamic, by Face.

http://www.designbyface.com/