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Monthly Archives: January 2010

An interesting allegation to Stanley Morrison’s work on the creation and consultation of the typeface Times Roman. Who knows maybe it’s true…


‘The ever-inventive studio Pentagram has come up with a witty typeface quiz anyone can take. Once you enter the micro site and enter the password ‘Character’, a distinctly Freudian psychoanalyst asks four questions about your personality. Based on your answers, the site shows you one typeface that matches your traits. You can also see a list of who else shares your typeface and the 15 other possible fonts.’

According to the test, I am Expanded Antique. I never thought I would be a wood type. I guess being in the heart of Midwest and getting ready to attend the “Typeface” Chicago premiere made me fall into Hamilton’s wood type collection.


Letterheady is an online homage to “offline correspondence; specifically letters.  However, here at Letterheady we don’t care about the letter’s content. Just its design,” notes its website. Everybody, as you all worked on designing letterheads, here are some out of the ordinary ones. These are too illustrative but fun. I feel this attitude would have fit more to the ones who worked on BitPazari.


For those people that find it more convenient to bother you rather than google it themselves.

-murat d.

Those of you wishing to design your personal portfolios, take a look at Paul Giacherio’s website. It is a brilliant example of how a gorgeously effective website can be constructed with a starkly minimalistic approach. Especially look at the “content” feed, where he uses a really big type size for the actual feed. Stunning!

Talks from important type designers such as Matthew Carter (Verdana, Georgia), Jonathan Hoefler & Tobias Frere-Jones (Gotham, Interstate), Martin Majoor (Scala, Seria), all here.

— Cem

His blogpost with the video is here. Check out the blog for other cool stuff (like this) and get to know him.

By the way, watch Helvetica if you haven’t yet.

— Cem

I just watched a great video about an ongoing research project on the future magazines. I expected Bill Hill to show up on the video, who directed the development of the ClearType project in Microsoft in the late 1990s and played crucial role on the development of the Electronic Book project that came afterward. He is also the author of “The Magic of Reading”, which discusses the ClearType project, conventions of reading and perception.

However, it turned out to be not Bill Hill but some other folks who are extremely serious about changing the conventions of the future magazine. These folks are Bonnier R&D.

One great point by the speaker is that the future of the magazine should not mimic the present magazine’s physical structure. It wouldn’t look ‘sincere’ to have some ‘page turning’ effects. Simply scrolling is more effortless. That is what Hill has been discussing over the last decade.

Take a moment and watch this interesting video

I strongly recommend Hill’s “The Magic of Reading” to those who are curious to understand how we process the cognitive of reading now and how we should in the future. You may have problem finding this lengthy article online. Thanks to Alessandro Segalini, I’m still keeping the copy he made for me, so I can lend it to anyone who is interested in it.


After I watched the movie Avatar I’ve encountered a great remark by Rich Johnson, regarding the movie’s ‘hilarious’ type choice on the poster. Yes! we’re talking about Windows’ default font ‘Papyrus’. It is a font that was probably designed to resemble the written text on papyrus by the scribes of the ‘ancient’ world.

When you think how much money they spent on such a movie, it is so ironic them to pick up one of the ‘cheapest’ looking font. The poster looks like they patched the font in the last minute just right before it went off to the printing house. If they wanted to go ‘expressive’ with their type choice, I would expect an original type (perhaps a custom font for a custom Avatar world?), just like the original Avatars and their fabulous land and its living creatures. The type I’ve been suggesting does not have to ‘look’ like an Avatar, perhaps, function like an Avatar’s physiological structure.

Make sure you visit Rich Johnson‘s post. There are plenty of great comments and pictures of Papyrus being used in miscellaneous ads.

P.S By the way, I’m blown away with the movie! Amazing creativity…