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Recently generative design has become a significant tool for defining corporate identity elements.

Visual identity of MIT Media Lab is a good example. The logo can be transformed into 40.000 variations without losing it’s essence. Just watch the video and enjoy.


Another project is from Onformative on creating color pallette for their website, called Color of the Day . They developed a method for generating a flexible vivid color spectrum for the links to be highlighted on their website.


Many thanks to our current course assistant Doruk Türkmen who found this very nice resource:

View the full package here:

View the full package here:

Very nice visual identity. Check out the rest here:

I am posting some visual identity expamples from Behance Network. This would be good for our students taking VA 301 course.

And please check the branding section of Behance and this site as a whole: Branding Served

Innova Identity

Augustine Claret Identity

VIBE Studio Identity

This site will especially be helpful to the students who are going to design a visual identity in the course VA 301. Unlike popular font bases like daFont,

Font Squirrel is picky about the typefaces uploaded to their site, so there are no broken type in their list of good typefaces. Take a look!

With the academic year upon us this blog will hopefully get many new additions over the next few months.

At the same time we are also branching out – however with a slightly modified mission, although design education is still our primary goal. This new endeavor is targeted to provide inspiration to our students by putting together the incredible amount of related material that is available on facebook pages. So, our aim with this page is not to showcase design work per se  – although we will of course be doing that as well, from time to time; but rather to collect visual material that will give our students and ourselves “ideas.” That may make us think, or laugh, or help us make new connections, or broaden our horizons.

The content available on Facebook in this regard is quite extraordinary, and we have already put down a sampling of the type of content that we will be focusing. So, if you are on facebook yourself, please view and “like” our page to get our updates here: