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Monthly Archives: November 2013

Recently generative design has become a significant tool for defining corporate identity elements.

Visual identity of MIT Media Lab is a good example. The logo can be transformed into 40.000 variations without losing it’s essence. Just watch the video and enjoy.

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Another project is from Onformative on creating color pallette for their website, called Color of the Day . They developed a method for generating a flexible vivid color spectrum for the links to be highlighted on their website.

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