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“Graphic design is pure semiotics in action. Design theory should be based on semiotics, but there needs to be much more development to make that happen. To that end, I offer for designers, and for those interested in visual semiotics, this collection of conceptual tools. This primer is a compilation and condensation of articles I’ve published over several years. They are entirely revised here for a non-specialist, general audience. Each chapter opens as a pdf.”

Brilliant resource on Steven Skaggs’ website, which takes you through the intrinsic relationship between these two fields:

Thank you Steven!

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