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On Tony Spaeth’s Identity Forum, Paula Scher guest authored with a great piece titled: What they don’t teach you about identity design in design schools… …And what you can’t learn from blogs. Read the full article from here.

“The designer needs to be ever present because, inevitably, at some side meeting, something will be suggested that will totally destroy the form of the logo. Something can be suggested innocently, with the best of intentions, that will scuttle all plans, compromise all standards, and destroy the integrity of the design. The only person who can know this and stop this is the designer.” Paula Scher


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