After I watched the movie Avatar I’ve encountered a great remark by Rich Johnson, regarding the movie’s ‘hilarious’ type choice on the poster. Yes! we’re talking about Windows’ default font ‘Papyrus’. It is a font that was probably designed to resemble the written text on papyrus by the scribes of the ‘ancient’ world.
When you think how much money they spent on such a movie, it is so ironic them to pick up one of the ‘cheapest’ looking font. The poster looks like they patched the font in the last minute just right before it went off to the printing house. If they wanted to go ‘expressive’ with their type choice, I would expect an original type (perhaps a custom font for a custom Avatar world?), just like the original Avatars and their fabulous land and its living creatures. The type I’ve been suggesting does not have to ‘look’ like an Avatar, perhaps, function like an Avatar’s physiological structure.
Make sure you visit Rich Johnson‘s post. There are plenty of great comments and pictures of Papyrus being used in miscellaneous ads.
P.S By the way, I’m blown away with the movie! Amazing creativity…