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“The cliché that designers don’t read—aside from being insulting—is, however, entirely plausible since graphic design(ing) doesn’t really require reading, or so word on the street goes. But this is a rather threatening misperception as it challenges our intellectual, cultural and critical commitment. In addition, it categorizes us as an intellectually bankrupt superfluous bunch. Yet the claim is not entirely without merit, because graphic designers don’t read enough—about graphic design, that is.”

From Armin Vit’s essay on AIGA website. Read the entire essay from here.

— Emre

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